The way you like it

What are these guys talking about? Hamburgo's new SMASH burgers, of course. ;)

Hamburgo was looking to promote their new "SMASH" size burguers, as well as other burguer size available in their catalog. And for this task, we carried out an intrigue marketing campaign with a very spicy double meaning tone.

A wordplay on the popular trend "foodporn" to grab the attention of new customers while also telling them how Hamburgo's burguers size variety can fit every customer's taste.

Campaign concept proposal

For the making of the spot we executed the following plan:

We called burguer enthusiasts for an interview to ask them "Can you describe what burguer size do YOU enjoy and why?".

They described their size tastes without knowing every word and adjective they gave could be hilariously taken out of context. These words were later cut and compiled, thus creating the comical Hamburgo intrigue spot, which was later shown in full, revealing the true subject of the adjectives and the spot.


Campaign Reveal:

Campaign title

Instagram feed: