Welcome to progress

Study case for "Turismo Cuida", an NGO whose mission is to promote responsible tourism through sustainable development programs, while also protecting cultural heritage and creating job opportunities for local communities.

Turismo Cuida entrusted us with the task of developing a strategy to renew the brand's communication.
The objective is to connect with the brand's different target audiences and clearly explain the NGO's purpose and benefits (the target audiences being groups such as tourists, community members, artisans, tourism agencies and goverment agents).

In response to this issue, we created a relaunch campaign for social networks under the concept "Welcome to progress".
Said concept integrates a single insight that all brand's audiences share: "We are proud to be part of something bigger".

Key Visual:

"We unite business leaders, the community, entrepreneurs, and tourists to create a world of development where everyone's welcomed.
Together, we will work towards sustainable tourism."

Campaing showcases the opportunities and benefits the NGO offers, denerates a sense of belonging, and invites audiences to become part of it. The ultimate goal was the expansion of the NGO'S user data base and affiliated brands network, by collaborating with key companies that take part on tourism ecosystem development.

Campaing board

Instagram feed:

Social media advertising:

Storie ad:

Mailing: